How we use AI to improve our customers journey at Pobjoy Diamonds

How we use generative artifical intelligence (Gen AI)

Pobjoys have a long history of embracing innovation and technology. 

From creating a new semi-precious metal we called Virenium to the first hologram, diamond-set gold bullion designs and braille coins, breaking new ground is in the blood.

Refinements and improvements in precious metal fabrication and finishing techniques, aided by computer technology, helped drive these advances. 

However, the rapid emergence and evolvement of generative and agentic artificial intelligence (AI) represents change on a whole different level.

How we use AI at Pobjoy Diamonds

Scott

How we use AI at Pobjoy Diamonds

Georgia

While there is much debate concerning the wider impacts of AI, we look to harness the numerous enhancements generative AI can provide to our offering.

For example, we are now able to create more rich product images and contexual backgrounds at minimal cost and use of resources. This results in a better customer experience, without impacting our competitive pricing model.

How we use AI to improve our customers journey at Pobjoy Diamonds

Benefits of Gen AI

  • Incorporating photographic images of our jewellery with AI generated contextual scenes

  • Adapting photo and video footage of our jewellery to assist in creating authentic representations of product variants.

  • The ability to offer a greater range of product types and designs from which to choose

  • Creating visualisations of bespoke jewellery designs for our customers and proprietary use.

  • Creating image rich content for product pages and for social media posts.

  • Collating existing product information from our online store to create avatar-voiced audio video content for general marketing purposes.

How we use AI at Pobjoy Diamonds

" Our employment of generative AI is intended to enhance the visual experience of the customer journey "