How we use generative artifical intelligence

Pobjoy's have a long history of embracing innovation and technology. 

From creating a new semi-precious metal we called Virenium to the first hologram, diamond-set gold and braille coins, breaking new ground is in the blood.

Refinements and improvements in precious metal fabrication and finishing techniques, aided by computer technology, helped drive these advances. 

The rapid emergence of generative and agentic artificial intelligence (AI) represents change on a whole different level.

Scott

Georgia

While there is much debate concerning the wider impacts of AI, we welcome the numerous enhancements generative AI can provide to our offering.

For example, we are now able to create more rich product images and contexual backgrounds at minimal costs and use of resources. This results in a better customer experience without an increase in our competitive prices.

  • Incorporating real photographic images of our jewellery with AI generated backdrops

  • Adapting photo and video footage of our jewellery to assist in creating authentic representations of product variants.

  • Creating visualisations of bespoke jewellery designs for our customers and proprietary use.

  • Creating image rich content for product pages and for social media posts.

  • Collating existing product information from our online store to create avatar-voiced audio content for general marketing purposes.