Because Pobjoys do not operate multiple high street boutiques with their associated inventory and running costs, we are highly competitive on price. We regularly monitor near-comparable diamond jewellery pricing across the industry to ensure that our customers can always rely upon getting the very best value when buying from Pobjoys. If you can find a GIA diamond engagement ring of similar quality, grade and specification for less we will either match it - or beat it - on price.


The wholesale price of precious metals, such as gold and platinum, is always changing. While the cost element of, for example, a platinum ring does not constitute a large part of the total diamond ring price, especially in the case of more valuable stones, it can still influence pricing. At Pobjoy our policy is to limit the effect of these changes, especially when they rise, by taking a more longer term view and averaging out consequent changes in our product pricing where possible.


While it is possible to compare seemingly identical diamonds - based upon colour, clarity, cut and carat weight - the reality is less simplistic. Even by including more advanced criteria such as polish, symmetry, fluoresence and cut, each diamond is unique. For example, the depth of the stone and the nature of any slight inclusions differs between every diamond. Additionally, the setting (for example, the ring) may be hollowed or less substantial than a Pobjoy creation. And remember all our diamonds come with certification.


As with everything in life, value involves more than just price. Pobjoys' well established, trusted name is built upon integrity, knowledge, reliability, customer service and support. When it comes to buying your diamond ring, we will give you as much guidance as you require, based upon many years of experience. And remember we provide industry standard certification with every diamond we sell. We look forward to welcoming you to Pobjoy.

Based upon our research we believe our diamond jewellery is typically between 35% and 50% below equivalent high street prices. And remember that you earn loyalty reward points every time you shop with us to claim further discounts. So why not make an appointment to come in and see us?


In addition to our 28 day free returns policy on all standard non-customised or bespoke items, your Pobjoy diamond ring comes with a lifetime warranty which covers any manufacturing defects. We will repair any manufacturing defects FREE OF CHARGE subject to the following conditions:

  • The item has not been damaged as a result of mishandling or inappropriate impacts such as knocks and undue pressure.

  • Has not had any alteration, manipulation, repair or maintenance by a service provider apart from Pobjoy or is the result of usual wear and tear.

  • The item is identified by us as being defective as a result of a manufacturing default.

  • Proof of purchase must be evidenced.

Where we reasonably believe that the item is not subject to any manufacturing defects, we may offer to repair the item for a fee - which we will agree with you first - or return your item to you. Please email: