The wholesale price of precious metals, such as gold and platinum, is always changing.

While the cost element of, for example, a platinum ring does not constitute a large part of the total diamond ring price, especially in the case of more valuable stones, it can still influence pricing.

At Pobjoy our policy is to limit the effect of these changes.

This is particularly important when prices rise, as by taking a longer term view and averaging out consequent changes in our product pricing where possible, we ensure our customers are treated more fairly.

While it is possible to compare seemingly identical diamonds - based upon colour, clarity, cut and carat weight - the reality is less simplistic.

Even by including more advanced criteria such as polish, symmetry, fluoresence and cut, each diamond is unique.

Fluctuations in currency exchange rates can also influence the price in sterling of each diamond, depending to some degree on it's geographical origin.

As with precious metals, our policy is to smooth these short term currency fluctuations as much as possible.

And if you find a loose diamond from another recognised retailer for less, we will beat the price.

As with everything in life, value involves more than just price. Pobjoys' well established, trusted name is built upon integrity, knowledge, reliability, customer service and support.

When it comes to buying your diamond ring, we will give you as much guidance as you require, based upon many years of experience. All our diamonds are certified by independent third parties for your complete piece of mind.

If comparing our prices with other reputable jewellers, it is essential to check the diamond details. For example, a one carat diamond graded H/Si2 is a lot less valuable than one graded F/VS1.

And if you find a comparable item featured on our site elsewhere, we will try to better the price.