Understandably, an increasing proportion of consumers buying jewellery insist that it meets the highest ethical standards in it's production process.

Raw materials should not fund wars; the extraction of precious metals and gemstones should not harm the environment and that indigenous peoples and workforces should not be exploited.

The global jewellery industry has done much over recent years to address these concerns and there are many initiatives in place to regulate mining, improve best practice and give back to the communities in those countries where gold and diamonds are mined.

The diamond industry alone employs 10 million people globally and income from gold and diamonds makes a real difference to the developing world by providing jobs, roads, healthcare and education.

And mindful of the significant advances in laboratory grown diamonds, Pobjoy Diamonds keenly embraces and supports the  ethical credentials inherent to these gemstones too.

Before buying a certified diamond from Pobjoy Diamonds - whether earth mined or lab grown - if you wish to specify the geographical area from which it was sourced, please let us know.


Sustainability means more than a buzz word. At Pobjoy people come first. That's why from the early stages of the COVID-19 pandemic our UK facility was temporarily closed to mitigate contagion and only reopened on a reduced working week from July 2021.

Throughout this period Pobjoy prioritised team welfare, financial support and the wellbeing of visiting customers, meeting and often exceeding the ever changing government health and safety guidelines.

In addition to the responsible sourcing protocols of our natural mined diamonds, and adherence to the Kimberley Rules, Pobjoy has been an early and enthusiastic promoter of laboratory grown gemstones.

While it is true that the energy consumption involved in the creation of laboratory diamonds may to some degree impact upon their ethical credentials, on balance the evidence supports their longer term sustainability over more traditional mining techniques. This is also set to improve further with planned solar powered maunfacturing capabilities now in late stage development.

Presentation and packaging is another sustainability priority. Our policy is to present our diamonds and jewellery as luxuriously as possible while using recycled materials and avoiding single use plastics where practicable.

Pobjoy Diamonds Ethical Policy

Inevitably a certain amount of carbon footprint is derived from our business activities and customer deliveries. However, our online-centric business model is significantly more efficient and less resource-intensive when compared to operating multiple high street outlets.

To help reinforce our high standards, Pobjoy Diamonds strictly abides by our unique Code of Ethics which are as follows:

  • To maintain the highest level of personal integrity, honesty and business ethics.

    To comply with all Government laws and regulations relating to the jewellery, watch and related industries.

    To provide a standard of product and service of the highest possible quality commensurate with price.

    To establish clearly the guarantee or service policy regarding all merchandise and to fulfill that policy.

    To provide knowledgeable and competent expertise and clearly indicate the true quality of products offered for sale.

    To adhere to sound business practices and thus ensure continuing service to customers and suppliers alike.

    To refrain from all forms of design copyright and trademark infringement.

    To refrain from trading in conflict diamonds and to adhere to the Kimberley Process in full.

The Board of Directors - Pobjoy Diamonds & Fine Jewellery Limited

Pobjoy Diamonds Sustainability Policy