Buying diamond jewellery is not something we do on a regular basis. So how can we know where to start?

Our guides on the finer points of diamonds are designed to help you through the maze.



Whether you are considering buying a diamond engagement ring or an item of diamond jewellery, our quick guide is here to help you.*

* This quick guide is specific to round brilliant cut diamonds

If you take away only one thing it should be that each diamond is very much the sum of it's parts...


Several factors contribute to make one diamond sparkle and shimmer more than another.

The table and depth ratios of the diamond are key. This is because they inherently dictate the angles of the crown and the pavilion (and vice versa!).

What does that mean? These ratios and angles determine how light entering the surface (or 'face-up' aspect) of the diamond behaves.

The first image above shows a well proportioned table and depth with corresponding optimal crown and pavilion angles. When light enters the top of the diamond it hits the pavilion at the ideal angle to reflect across the diamond and back up again creating a visual sparkle.

However, a diamond with either proportionately excessive or shallow depth (as shown in the second and third images above) allows the light to bounce out of the diamond below the surface such that it cannot be seen.


Colour and clarity are important - it's just that they not are the only things that matter. As a rule of thumb the higher the colour and clarity grade the higher the price of the diamond.

The colour of a diamond in simplified terms refers to it's "whiteness" with "D" being at the top of the table. While a "D" colour- graded diamond is highly desirable it is not until the colour grade reaches "I" that the naked eye will notice a material change in the colour quality. This is why we tend to steer our customers towards diamonds graded E, F or G.

Clarity is concerned with how clear the diamond is specifically the amount, size and nature of blemishes, fissures and marks it contains.

An internally flawless diamond is graded "IF" which means that it contains absolutely no marks or blemishes which is extremely rare and commensurately expensive. VVS1 means Very Very Slightly Included (marked) and Si Slightly Included.

Because inclusions in diamonds are extremely difficult to see by the naked eye until grade Si2 and below on the grading table we generally recommend opting for a diamond clarity grade of between VS1 (Very Slightly Included) and Si. You can see the full diamond clarity table in our "4C's" section.


An eye-clean diamond is one which displays no inclusions visible to the naked eye. Typically a diamond of G/H colour or above and Si1 clarity or above may be eye-clean and of sufficient colour quality, but this is not necessarily the case. All other variables being equal, an eye-clean diamond of Si1 clartity will appear clearer to the naked eye and be more valuable than a higher clarity grade that is not 90% or 100% eye-clean.


The culet refers to the tapered lower point of a round cut diamond and is expressed as a percentage of the diamond's width.

A diamond with a larger culet is less desirable especially if it can be noticed when looking down at the face-up side of the diamond and thereby reduces it's value.


Certification of diamonds is provided by independent gemological institutes.

These include the Gemological Institure of America (GIA), International Gemological Institure (IGI), World Gemological Institute (WGI), European Gemological Laboratory (EGL) and - for smaller melee diamonds - Hatton Garden Diamond Laboratory (HGDL)

Each of these institutes independently establishes the colour, clarity, cut and carat weight of each diamond it is paid to grade. In turn, each institute produces a grading certificate with a unique reference number specific to each diamond graded by that institute.

Of these institutes the GIA is arguably the most respected for the consistency of it's grading from one diamond to the other.

Buying a diamond without an original certificate from a recognised and respected grading institute is to be avoided.