Easy Guide To Buying Diamonds
Do you love diamonds and fine jewellery but unsure what you should be buying? You are not alone! We will explore:
The diamond "4 C's"
Colour, clarity, cut & carat
How are they measured?
What's more important?
How to choose a truly fabulous diamond for the best value
More about the cut
Hearts & arrows
Table & depth ratios: what they are and why they are important
Crown & pavillion angles: maximising scintillation
Eyeclean diamonds: why you don't need a flawless diamond
Carat weight and price - does size matter?
Different diamond shapes
From pear to princess
Key features by shape and which look bigger per carat
What's in and what's not
In store sales techniques to watch out for
What you see is not always what you get
Lighting that's not so enlightening
Keeping things loose
It's smaller than it looks
Diamond grading and certification
Why you need the paperwork
Understanding a GIA grading report
Verifying your diamond grading report
An introduction to lab grown diamonds
What are they and how are they created?
Truth versus fiction - debunking common myths
Pricing and future values
Questions and answers
Venue: The Royal Autmobile Club, Woodcote Park, Epsom
Time: 7pm until 8pm
Call 020 3998 3075
By Richard Cunningham
Founder of Pobjoy Diamonds & Fine Jewellery